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Anew Vitamin C Brightening Serum


Meet your new main squeeze for naturally radiant skin. We revamped our iconic formula. It’s lighter and absorbs quickly. Still packed with as much vitamin C as in 30 oranges, this super serum illuminates your dull, tired skin to look visibly energized.


Get ready to instantly brighten the look of your skin with the power of 10% pure vitamin C. Show your glow and seize the day! 1 fl. oz.



• 99% of women agreed it instantly boosts radiance*

• Clinically proven to brighten skin after the first use by up to 44%

• Refines texture and visibly improves skin tone

• New citrus, musk scent

• Oil-free, phthalate-free, paraben-free, sulfate-free, petroleum-free

• Non-comedogenic

• Hypoallergenic

• Dermatologist-tested

• Vegan



In the AM and PM, after cleansing, smooth the serum gently over your skin in an upward and outward motion, avoiding eye area. Follow with your favorite Anew moisturizer.

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